Want to try a new loyalty program that excites you and your customer?
Well, the best type that suits what you want would lie in the wonderful world of tiered loyalty programs.
You see, tiered loyalty programs are like a game of rewards where you get to level up and unlock new perks as you go. They’re like the Super Mario of loyalty programs. And who doesn’t love Mario, right?
But in all seriousness, a tiered loyalty program can do wonders for your customer experience and engagement.
And that’s exactly what we’re going to talk about today!
So, buckle up and get ready to learn how to take your loyalty game to the next level.
An Effective Tiered Loyalty Program Is What You Need
Think of tiered loyalty programs like a video game where you can level up. Customers who continue to purchase and engage with your brand accumulate points that help them climb the loyalty ladder.
But it’s not just about earning points, it’s also about maintaining them.
Just like in a game, you lose it if you don’t use it.
Customers need to continue engaging with your brand to maintain their loyalty status and reap the rewards that come with it.
And speaking of rewards, that’s where things get exciting.
Tiered loyalty programs offer a variety of rewards and perks depending on the customer’s loyalty level.
It’s like a treasure trove of goodies waiting to be unlocked – from exclusive discounts and free shipping to early access to sales and even personalised gifts.
But what’s cool about tiered loyalty programs is their level of personalisation.
Customers can unlock rewards tailored to their specific interests and behaviours as they progress through the tiers.
The program is getting to know them better and offering them rewards that are truly meaningful to them.
So, if you want to create a loyalty program as fun and exciting as a video game, a tiered loyalty program might be just what you need!
Keeping It Interesting: The Benefits of A Tiered Loyalty Program
Now that we’ve piqued your interest, you’d probably wonder how a tiered rewards program would benefit you.
How will it help your business?
Why does it work?
Who does it target?
Let’s just say tiered loyalty programs are classic and flexible, no matter the season or trend.
Boost Customer Loyalty
A tiered loyalty program can significantly boost customer loyalty.
By offering your customers enticing rewards and perks, you incentivise them to continue purchasing from your brand to unlock the next tier.
This can result in repeat business and increased customer retention rates.
In fact, studies have shown that 78% of consumers would switch to a business with better loyalty programs. So, what do you think would happen next if you don’t have a rewarding program?
Improve Customer Experience
With this program, you can improve customer experience.
When you personalise rewards based on customer preferences and behaviours, you show your customers that you value, appreciate, and pay attention to them.
You can create a more positive and memorable customer experience, increasing satisfaction and loyalty. That’s sure because about 93% of customers will likely buy repeatedly from businesses that offer excellent customer service.
Enhance Customer Engagement
If 43% of customers spend more on businesses that they are loyal to– shouldn’t you engage with your customers more often?
Gamifying the loyalty experience and creating a sense of achievement and progression keeps your customers engaged and excited about your brand.
It can increase social media interactions, word-of-mouth referrals, and brand advocacy.
In short, a tiered loyalty program can significantly impact your business.
Not only can it improve customer loyalty and experience, but it can also enhance customer engagement and advocacy.
The Best Examples of Tiered Loyalty Programs You Can Follow
Customers know if rewards programs are really there to reward or just play them.
To avoid that, you should know about tiered rewards program strategies that satisfy customers.
Let’s look at some real-life examples of effective tiered loyalty programs that have captured the hearts and wallets of customers everywhere.
Starbucks’ Tiered Loyalty Program
First, we have Starbucks Rewards – the program that gives you free caffeine hits for being a loyal customer.
As you accumulate points by making purchases, you move up the tiers and unlock exclusive perks like free birthday drinks, in-store refills, and personalised offers.
The program has a gamification element where customers can play games and win bonus points, making the whole experience feel like a fun challenge.
Sephora’s Tiered Loyalty Program
Next, we have the Sephora Beauty Insider program – the program that rewards beauty junkies for their never-ending quest for the perfect contour.
As customers earn points through purchases and engagement, they unlock rewards like free beauty classes, exclusive products, and even one-on-one makeup consultations.
And with three different tiers to climb, there’s always a new reward waiting to be unlocked.
Amazon’s Tiered Loyalty Program
Last but not least, we have Amazon Prime – the program that gives you free two-day shipping and so much more.
As a Prime member, you have access to exclusive discounts, early access to deals, and even streaming services like Prime Video and Prime Music.
And with a tiered loyalty program within the larger Amazon ecosystem, customers can earn cashback on purchases and access exclusive shopping events.
Given that big companies like Starbucks, Sephora, and Amazon use it– don’t you think it’s also time for your business to implement it too?
In conclusion, a tiered loyalty program can be a powerful tool for boosting customer experience and engagement.
By rewarding customers for their loyalty and encouraging them to reach higher tiers, businesses can create a sense of exclusivity and incentivise customers to stay committed to their brand.
The data collected through a tiered loyalty program can also provide valuable insights into customer behaviour and preferences, allowing businesses to tailor their offerings and improve their overall customer experience.
Needless to say, a well-designed tiered loyalty program can strengthen the relationship between a business and its customers, driving increased loyalty, engagement, and revenue over time.
If you’re considering implementing it after all we’ve discussed, there’s no need to look any further.
DX United will help you achieve that game-like loyalty program because we’re experts in helping businesses develop and implement effective tiered loyalty programs.
We will be the bridge that connects you with lasting customer loyalty and awesome customer engagement.
So what are you waiting for? Book a demo call now.