DX United


The Things You Need To Know About Cashback On Purchases!

Young couple paying female sales assistant with credit card in clothes shop

Online shopping is all the rage nowadays, isn’t it?

Ever since the pandemic hit the globe– many individuals have turned to shop online. And even when the crisis subsided, they still love to shop this way.

It’s because online shopping is convenient, easy, and efficient. All you have to do is add to the cart, check it out with your card, and voila! You’ve already made a purchase regardless of where you are.

With today’s past-faced living environment, online shopping has brought on a whole new level of shopping experience that’s hassle-free and flexible.

And to make the shopping experience much better, businesses, retailers, and enterprises offer rewards that would benefit their consumers.

One rewards program they really love is the idea of “Cashback”, where they can potentially save money.

What Is Cashback on Purchases?

Woman is doing online purchases

Cashback is a common way to earn rewards from spending money. When a customer spends money at a store, the store may give them a percentage of their purchase back in cash or other rewards. 

This is an easy way for customers to get discounts without having to bring coupons with them or clip deals from newspapers.

Cashback programs can offer customers different types of rewards. Some might give them cash back directly in their wallet, while others might give them points that they can use to buy things elsewhere. 

These programs are popular because they’re simple and convenient, and they usually offer more benefits than just discounts.

How Does Cashback Work?

The mechanics of cashback is quite simple.

For instance, customers will use a cashback card or cashback credit card at a store that offers rewards. Once this customer meets all the requirements for cashback, they can get credited back with a percentage of the money they spent. So, if a customer spends $100 on groceries and receives $20 in cashback, that’s 20% off their total purchase!  

For customers, cashback always comes in handy – it can reduce the overall cost of their bill or even turn into free money!

Cashback programs are standard not just at big-box stores like Walmart and Target but also at independent retailers like pharmacies and grocery stores. So whether you’re looking for a small discount on your next purchase or some extra spending money to put towards something special, cashback is an option worth considering.

How Much Cashback Can A Customer Receive?

There are various cashback programs out there that offer amazing customer rewards. 

Some retailers, such as Amazon and Target, give customers extra cash back for spending at their stores. Other retailers, like Home Depot and Sears, offer rewards through their loyalty programs.

The best way to determine how much cashback a customer is eligible for is to visit the terms and conditions set by the business when it comes to their cashback policy.

Other methods would include watching out for the retailer’s announcement of their cashback promotion on social media or emails and newsletters about their limited-time cashback promos.

Is Cashback Free Money?

For customers, cashback can be a great way to get extra money or get deductions on their purchases. But does that mean the business is giving away free money? Well, not necessarily. 

Before a business starts a cashback rewards program, you should know the rules.

Cashback rewards can come in different forms, like cashback from credit cards or online shopping sites. Banks and shopping sites have a common system wherein the more a customer purchases, the more rewards they give. Technically, they are not giving away free money because they are just giving a discount.

Another case is when the cashback program has conditions. For example, many credit card companies will give you a certain percentage of your purchase back as a reward, but you need to spend a minimum on each purchase to qualify for rewards. This means that if you only buy items worth a few cents each, you won’t qualify for any bonus rewards.

A common rewards card includes cash-back, travel rewards, and shopping rewards on their bought items rather than just points that can be used towards future purchases.

Cashback On Credit Cards Are A Good Idea

Credit card payment

When paying for goods and services, many people prefer cash over a card. But what if they could earn cashback on their purchases, doubling or even tripling the value they pay? 

That’s the power of a credit card with rewards programs. Rewards programs offer individuals and businesses a way to get money back for their expenses, often in the form of points that can be redeemed for free items or cash.

Some common rewards cards include cash-back cards, travel rewards cards, and shopping rewards cards. A cashback card allows customers to earn cash back on their purchases rather than just points that can be used towards future purchases.

You can commonly see this system of rewards in famous financial institutions like Virgin Money and Capital One.

Advantages Of Cashback

Now that you know a bit more about cashback programs, let’s look into the advantages it gives to a business.

Builds A Relationship With Customers

When we give something, most of the time, we want something in return, right? That’s human nature and cashback programs capitalise on that desire. Providing cashback as a reward for loyalty and recurring purchases is just one way to reward avid customers. 

A customer’s satisfaction is always met when they make a purchase, but knowing they’re getting extra cashback at certain times is a great method to build a relationship with them. When people know they will get something in return, they will patronise that system repeatedly.

Cheaper Than Other Rewards

Considering reward programs as a business is more important than ever, given the notion of giving and receiving highly affects the thought process of a customer. The more you show your customers you value them, the more likely they are to spend. However, how do you effectively and efficiently show that they are important to you?

A loyalty program gives your customers something if they spend a certain amount or make a certain number of visits. Whether it’s a gift card, a free pillow or a free foot spa, it’s something for everyone. This reward can, however, often cost more than a cashback reward.

When you give out a freebie or a free service, you’re letting go of the possible sale you may get from it– but with a cashback, you’ll just have a markdown on your products at a limited time and still gain revenue.

No Need For Discounts

Business owners have always resorted to discounting products to attract new customers and keep them coming back. Discounting has become so common in competitive markets to the point wherein businesses don’t even make money on their products.

But that problem can be avoided with the help of cashback incentives. Consider offering 20% cashback on your stock instead of 30% off. The benefits of cashback are often more appealing to people than merely parting with a little less money they get from discounts.

Start Offering Cashback On Your End!

Now that you know what cashback is and how it can help your business, you’re probably interested in getting one for your business. Well, DX United can be your partner for that.

Asian young woman use laptop computer for shopping product sell online.

The rewards platform we provide flexes and bends to meet your content and vendor requirements, not the other way around. DX Rewards allows you to create a foolproof customer engagement strategy by incorporating advanced promotions and rewards– especially with cashback programs that engage customers worldwide. 

Aside from our seamless and flexible loyalty solutions, we also have partnerships with over 2,000 enterprise partners with whom you can connect as well. Awesome, right?

Let us build the best cashback site on your end that can work smoothly with any form of online banking and debit card or credit card payments.

So, what are you waiting for? Book a demo call now.

14 October, 2022